How to Set Up a Shopify Store for E-commerce and Services

Whether you sell products or offer services, Shopify gives you the tools to create a professional store. The key is building it right from the start so it can bring in sales and bookings.

Choose a theme that works for your industry

Ecommerce stores need a design that showcases products clearly. Service businesses need layouts that highlight expertise and make it easy to book. Explore the Shopify Theme Store for options that suit your goals.

Build product or service pages that convert

• Clear, benefit-focused titles
• High-quality images or service visuals
• Visible pricing and booking options
• Reviews and testimonials for trust

Integrate tools that make selling easier

For ecommerce, add inventory and shipping apps. For services, include appointment booking tools. Keep apps minimal to avoid slowing down your store.

Optimise for search from day one

• Unique page titles and descriptions
• Alt text for all images
• Internal links to important pages

Test your checkout or booking flow

Complete a test order or booking to ensure the process is smooth. Fix any points where customers might drop off.

Want your Shopify store built for results? Book a free consultation with ShopBuild today.